Tuesday, September 29, 2009

Public Service Announcements (PSAs)


In the United States a public service announcement (PSA) is defined by the Federal Communications Commission (FCC) as "any free announcement that promotes programs, activities or services of federal, state, or local governments, or non-profit organizations, and other announcements that serve community interests." So essentially, any announcement for the benefit of society is a Public Service Announcement. Visit the links below for more information and to see some examples of popular Public Service Announcements.

Wikipedia Entry on Public Service Announcements

MBC: Public Service Announcements

Ad Council Campaigns and PSAs

Remember your PSA can be 30 OR 45 seconds (exactly!) and should use appropriately compelling text, music, dialog, graphics, and animation.





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